We have already had a glimpse of the disaster during the French team’s two friendly matches against Brazil and Colombia during its American tour. Two matches interrupted in the middle of each period for a so-called “cooling break”… even though the thermometer did not exceed 15°C. A break that Didier Deschamps really didn’t like.
“It’s good for the broadcasters to have the advertising page, but it changes football to have these three minutes,” commented the coach on TF1 after the victory against Brazil. DD has well summarized the concept of these “cooling breaks”, which will be introduced at each World Cup match, regardless of the temperature: above all, they become a privileged space for broadcasters to slip in a few announcements and have big laughs.
A measure that only concerns the equal offer
While waiting to see Frank Leboeuf say “sell your car” for the 28,364th time, we were a little scared to see the repeated sports betting ads during these breaks in the middle of a match. That ultimately won’t be the case. “Broadcasters and approved operators of online games and betting jointly undertake not to offer advertising for gambling during refreshment breaks,” the French Online Gaming Association (Afjel) said on Tuesday.
“This voluntary initiative is part of the continuity of the sector’s commitments in terms of responsible advertising, in a context marked both by the appearance of new advertising formats and by the rise of the illegal offer of online betting,” the press release continues. M6 and beIN Sports emphasize that this voluntary measure comes in the context of a declining television advertising market, and that it represents, as such, a real economic effort. »
“Approved operators point out that these commitments only concern the legal offer of sports betting, while the illegal offer, which is growing strongly, still escapes any regulation. They warn of the risks linked to this market which is now dominant and largely supported by uncontrolled advertising practices. »
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